What is remarketing?
Great question! Have you ever browsed the Web looking for that perfect rug for your entryway? And then you decide not to impulse buy, but to mull it over for a few days and come back to it later? But the next time you log into Facebook, or venture to Google for an answer, you see that darned rug advertised everywhere! When reading something on Yahoo, or looking at rugs on other websites – it’s even on the Web browser of your iPhone! If you’re like me, you click that ad and you buy that rug!
That, my friend, is re-marketing. Sometimes jokingly referred to as “stalker” marketing, we call it effective marketing.