“Not Facebook? Everyone’s on Facebook!” you may ask, somewhat taken aback.
Well, yes, that’s true. And Facebook is fun.
But as a B2B company, LinkedIn drives engagement to our target market: business professionals. And LinkedIn’s Showcase Pages allow us to interact with an audience that’s 100% relevant because each page focuses on the service they’re specifically interested in. So you can “follow” just our responsive Website Design page, or “follow” our Membership Campaign page, or follow all of our pages – I particularly like our Marketing Initiatives page which shows some of the incentives and marketing packages we’ve created to assist in successful marketing campaigns. By the way, while you’re there, are you following our company page?
Sure, we’ll still be on Facebook. We enjoy the relationships we’ve cultivated there.
Maybe it’s time to examine which social media outlet is used most by your target market? Is it Facebook? Twitter? LinkedIn? We can help you with that. It’s what we do, and we’re pretty good at it.
Wishing you a happy 2016!