The Splash Blog

Doesn’t everyone like to win an award?

Design No Comments October 3, 2017

We do. Rainmaker Advertising’s creative work produced in collaboration with Orlando Campos, Town of Addison’s director of Economic Development & Tourism, was recently recognized with a Gold Excellence in Economic Development Award.

September 18, 2017

Town of Addison, Texas Receives Excellence in Economic Development Award from
the International Economic Development Council

WASHINGTON, DC (Sept. 19, 2017) – Town of Addison, Texas received a Gold Excellence in Economic Development Award for its Sweet Spot Pocket Brochure, in the category of General Purpose Print Brochure from the International Economic Development Council (IEDC).​

The honor was presented at an awards ceremony on Tuesday, Sept. 19, during the IEDC Annual Conference, which was held Sept. 17 – 20, in Toronto, Ontario, Canada.​

“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to the Town of Addison, Texas. Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use as a benchmark.” – Michael Langley, FM, CEO of GREATER MSP, Minneapolis–St. Paul, MN, and 2017 IEDC Board Chair

The Town of Addison created a marketing campaign to showcase how Addison’s unique location and attributes make it the ‘Sweet Spot’ of Dallas-Fort Worth. As such, the Economic Development and Tourism Department created a marketing piece to capitalize on this campaign, in the form of a portable, informative yet succinct, visually appealing brochure. Given that Addison targets many small-medium sized corporate headquarters, the brochure is made small enough to fit into a suit pocket, and only contains only the core information you need to know about Addison. It’s meant to be quickly read, digested, and easily disseminated, providing a 1,000 ft view of Addison in a compact, efficient design.

IEDC’s Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and the year’s most influential leaders. These awards honor organizations and individuals for their efforts in creating positive change in urban, suburban, and rural communities.

“The awards process is a thorough, non-biased and multi-layered process. These are extraordinary accomplishments for all winners, and an overall great effort by all participants. We look forward to next year’s awards competition,” Langley said.

About the International Economic Development Council
The International Economic Development Council (IEDC) is a non-profit membership organization serving economic developers. With more than 5,000 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other institutions. Among many activities which benefit the economy, IEDC’s members create high-quality jobs and develop vibrant communities. www.iedcONLINE.org.

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