Business entrepreneur and previous client, Ava Skipworth, requested assistance with the strategy and marketing of her new yogurt business. The creative team of Rainmaker Advertising met with Ava and “rainstormed” the many possibilities for this new business. As a result, Ava received a written business plan. One of Rainmaker’s recommendations was for the business to include a recreational area where children could play while parents socialized. The idea was met with enthusiasm. Upon Ava’s suggestion of the name, Monster Yogurt, Rainmaker designed a whimsical logo and corporate brand for the new business chain as well. The logo is incorporated on signage, business cards, website and all marketing material.